Social mission:
We are a conscious Ukrainian brand that has been helping the Armed Forces since the beginning of the full-scale invasion – we send 10% of our profits to help the army. We also became part of the charitable organization – Guzema.foundation.
One of our biggest social projects was the collection, together with the organization Repower.ngo, for the rehabilitation of active military medics. Repower.ngo has developed a special program for their recovery and rehabilitation in Sweden and other European countries. And to make their stay there more comfortable and warmer, we sewed hoodies for them in our style.
Against the background of this initiative, for greater involvement in the gathering, we developed our media company and shot photos and videos with active military medics, in particular with those who survived captivity.
Arti's creativity
From the first collections, the brand’s items were associated with art, poetry, creativity, hand painting, original poems and compositions.
One of the Arti – Note collections was devoted to music. Notes of the soul that touch the thinnest strings of the heart. Music that inspires to create, to feel freedom, to believe in a new day that will always come, to believe in the victory of good over evil and to feel love in every manifestation. We depicted notes on clothes – an author’s composition, the soundtrack of life for the free, strong, beautiful at heart and inspired. Composer Pavlo Tuzov, who wrote the melody of Arti, helped us in this.Sometimes we, as brand owners, being inspired by everything we create, like to write poetry ourselves for art items and then transfer it to clothes with embroidery or printing.
Pictures on our clothes
For our T-shirts and trench coats, we created together with the artist Rashid Mammadzadeh.
On the back of the T-shirt there is an artist’s drawing – Ribs, as a bare part of our soul, where the phrase – L’âme n’a pas de sexe is written on the place of the rib from which God created the Woman. We wrote this postulate of Enlightenment philosophy, which means – The soul has no gender, in order to contrast these concepts and depict the equality and unity of souls, one before the other. Our souls are so different, but they are all equal. For us, these words are about equality, support and love. But about the possibility to see in a person more than his account, to see the soul, which is our most important pillar.
When we first saw this painting, we understood that it should represent our collection, like the soul that lives in each of us. So different, but so beautiful in any of its manifestations. We were inspired by this personification of the depth of the female soul, the muse, and created our trench coats by combining them with the picture, and gave it a new life.
This trench coat is designed to remind you that inside everyone lives a Muse who you can inspire today, now, in a minute, or when you’re ready to meet her.